How we are building on being a company for good

March marks B Corp Month – a natural moment to reflect on where we stand today. Not as a milestone, but as something that’s been part of how we think and work for quite some time.

Since July 2025, TD has officially been a certified B Corp, scoring 89.9 points – well above the benchmark. But for us, it was never about the certificate alone. It’s a way of working that’s increasingly embedded in our culture. Not a finish line, but a framework.

We spoke to Eliza Marx and Nils Lenstra, both closely involved in TD’s B Corp trajectory. Sitting together, they reflect on what it really means in practice and where it’s taking us next.

“Organizations with the B Corp status stand for social and environmental responsibility,“ Eliza says. “But what matters is that it pushes you to act on it – every day, in every decision.

That idea – not starting from scratch, but building with more structure and intention – runs through everything.

“It may sound a bit lame … but for me the B in B Corp stands for better,“ Nils says. “Better for people, better for the environment, and ultimately, a better company overall.“

For a creative strategic agency like us, most impact can be made in the choices we make every day. “It’s in the processes we design and the standards we set,“ Nils explains. “From inclusive hiring to how you think about reducing emissions in general –for example by appreciating public transport and decreasing the amount of vehicles. It challenges assumptions.“

“And in what we create,” Eliza adds. “We’re in the business of storytelling and technology. That means we influence what people see, think and do.“

This is where it becomes tangible. Inside TD, that mindset is increasingly visible. The Employee Satisfaction Survey (ESS) – our structural way of measuring how people experience working at TD – has grown into a real driver for improvement. “It used to be something we did,“ Nils says. “Now it’s something we actively use, with proper analysis and follow-up.“

It’s part of a broader shift where ESG, employee wellbeing and long-term value are more connected than ever. And since becoming part of Yuma – a European leader in AI transformation – that perspective has widened further.

“A lot of the next steps are in processes and policies,“ Nils explains. ’think about how we make our hiring more inclusive, how we increase awareness of training opportunities, and how we continue improving our environmental impact. Those are areas where we can accelerate if we work together. Especially being part of Yuma.“

“And we learn faster together,“ Eliza adds. “We can share ideas and raise the bar.“

The change isn’t always dramatic. “It doesn’t suddenly change your day-to-day,“ Nils says. “But it reinforces that you’re part of a company that wants to do the right thing.“

“You feel part of something bigger,“ Eliza adds. “And you start to see how much influence companies can actually have. As a copywriter, I incorporate it by being more conscious of the words I use in order to be more inclusive. This eventually leads to a better reach of the stories and designs our clients want to share. And as an advisor, it is my responsibility to inspire clients in their respective fields to do their best. I always try to find ways to make something stick.“

Because at TD, B Corp isn’t a label we“ve added. It’s a mindset we’re continuing to build on.
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