Radboud University
“Guts, big thinking, and goosebumps turned into real, pragmatic ideas with impact. That’s what collaboration with TD brings. You can’t create that energy on your own. Every meeting is a highlight of the week.”
Awards
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Challenge
How do you inspire a generation raised in a culture of consumption to think differently? Radboud wanted to confront young people with their own impact on the planet – not through guilt, but by appealing to their sense of purpose. The challenge: turn mass consumption into mass consciousness.
Idea
We created Radboud Impact Day – one powerful day, one powerful sentence. Just before Black Friday, Radboud launched a one-minute film calling on young people to use their influence for real change. Supported by professors, students, and influencers, the campaign unfolded across high-impact media in a single, focused burst.
Result
In one day, Radboud achieved five times the attention of a traditional campaign. 39 million impressions. Coverage across national news, talk shows, and social media. A 15-minute spotlight on Radio 1. One sentence that brought everything – message, audience, and impact – together.
