European Hematology Association
European Hematology Association
Building a community in a world of Borderless Hematology
Challenge
EHA wanted to evolve from a scientific authority into a connected, accessible community that unites hematology professionals across countries and disciplines. Its identity and digital presence no longer reflected that ambition.
Idea
We created Borderless Hematology — a positioning and design concept symbolizing openness, collaboration, and shared purpose. A bold new identity, digital platform, and event branding system brought the idea to life across all touchpoints.
Result
A unified, flexible brand that expresses EHA’s inclusive mission. Stronger community engagement, consistent experience across digital and physical channels, and an identity that truly reflects global connection in hematology.
