{"id":1086,"date":"2025-10-24T20:38:11","date_gmt":"2025-10-24T20:38:11","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/?post_type=td_case&#038;p=1086"},"modified":"2025-11-14T12:59:52","modified_gmt":"2025-11-14T11:59:52","slug":"dans-in-beweging-brengen","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/dans-in-beweging-brengen\/","title":{"rendered":"Dans in beweging brengen"},"featured_media":2195,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[34],"service":[47,49],"class_list":["post-1086","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-culture","service-branding","service-communication"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":2209,"video":"vimeo","youtube":"","vimeo":"1132170306?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2209,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2216,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2220,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2203,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":4636,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":4596,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5455,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5456,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--intro","intro":"<div class=\"container\" style=\"margin-bottom: 100px;\">\r\n<div class=\"row\">\r\n<div class=\"col-md-6\"><span style=\"font-size: 2.5rem; margin-bottom: 10px;\">\r\nCredits<\/span>\r\n<ul>\r\n \t<li style=\"font-size: 21px;\">Fotografie: Hugo Thomassen<\/li>\r\n \t<li style=\"font-size: 21px;\">Video: Pascal Ballien<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"col-md-6\"><span style=\"font-size: 2.5rem; margin-bottom: 10px;\">\r\nWant to know more?<\/span>\r\n<p style=\"font-size: 21px;\"><strong>Carlijn van Selst<\/strong>\r\n<a href=\"mailto:carlijn@tdzuiderlicht.com\">carlijn@tdzuiderlicht.com<\/a><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>"}],"case_detail_client_name":"Nederlandse Dansdagen","case_detail_insight":"Nederlandse Dansdagen is d\u00e9 promotor van Nederlandse dans. Hoogtepunt is het jaarlijkse dansfestival: een ode aan beweging, expressie en verbeelding. Maar de visuele identiteit van de organisatie ademde niet diezelfde energie. Te abstract en te afstandelijk en daardoor niet langer in pas met de missie om dans dichterbij mensen brengen. Tijd voor een sprong voorwaarts. Naar een merk dat dans niet alleen representeert, maar ook maakt. Een identiteit die beweegt, verbindt en energie geeft. Met \u00e9\u00e9n voorwaarde: het behoud van het iconische vormelement van collega-ontwerper Esther Noyons, oftewel de \u2018slinger\u2019 die symbool staat voor choreografie.","case_detail_idea":"De nieuwe merkidentiteit brengt dans in beweging. Het vormelement kreeg een nieuwe lading door een kleine ingreep met grote impact, en werd daarmee het middelpunt van een herkenbaar en levend designsysteem. Niet langer een statisch symbool, maar een danser in balans, die spannende vlakverdelingen cre\u00ebert. De campagnes die sindsdien het levenslicht zagen spelen met perspectief en vervreemding voor extra stopping power, en maken de stad Maastricht onderdeel van de voorstelling. Zo werd de identiteit meer dan een stijl. Het is een visuele vertaling van wat dans doet. Verbinden, prikkelen en in beweging brengen.","case_detail_result":"De vernieuwde identiteit gaf Nederlandse Dansdagen een eigenzinnig gezicht \u00e9n nieuwe energie. De stijl beweegt soepel mee tussen festival en merk, online en offline, en brengt de veelzijdigheid van dans tot leven in elke uiting. De eerste campagne was meteen een schot in de roos: duizenden bezoekers, lovende reacties en een online bereik dat de verwachtingen overtrof. Maar belangrijker nog, de identiteit bewees haar kracht als platform dat mensen samenbrengt met de taal van beweging. De samenwerking ontwikkelt zich nog altijd verder: met nieuwe concepten, campagnes en middelen die het merk even levendig houden als de dans zelf.","case_hero_layout":"layout-10","case_hero_images":[{"media_type":"video","image":"","video":"vimeo","youtube":"","vimeo":"1132167625?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479","autoplay":"yes"},{"media_type":"image","image":4595,"video":"vimeo","youtube":"","vimeo":"1132167625?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479","autoplay":"yes"},{"media_type":"image","image":2734,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"Zuiderlicht is een heel belangrijke partner. Niet enkel dankzij de frisse en heldere rebranding, maar ook op het gebied van de festivalcampagne. Ze denken altijd mee in een breder kader.","case_quote_author":"Claudia Laenen ","case_quote_job_title":"Hoofd Marketing, Nederlandse Dansdagen","case_key_figures":null,"case_awards":[{"image":1682,"amount":1}],"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TD Zuiderlicht | Nederlandse Dansdagen brengt dans in beweging<\/title>\n<meta name=\"description\" content=\"Met een awardwinnende visuele identiteit en opvallende festivalcampagnes geven we Nederlandse Dansdagen een groter podium.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TD Zuiderlicht | Nederlandse Dansdagen brengt dans in 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