{"id":1096,"date":"2025-10-24T18:50:56","date_gmt":"2025-10-24T18:50:56","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/?post_type=td_case&p=1096"},"modified":"2025-11-10T15:44:49","modified_gmt":"2025-11-10T14:44:49","slug":"kennis-die-grenzen-verlegt","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/kennis-die-grenzen-verlegt\/","title":{"rendered":"Kennis die grenzen verlegt"},"featured_media":4787,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[41,40],"service":[47,49,54],"class_list":["post-1096","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-durability","sector-industry","service-branding","service-communication","service-strategy"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2145,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"video","image":2140,"video":"vimeo","youtube":"","vimeo":"1131693116?badge=0&autopause=0&player_id=0&app_id=58479","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2144,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":4792,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2133,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":4793,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--intro","intro":"
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\r\nWant to know more?<\/span>\r\n

Maarten Kuypers<\/strong>\r\nMaarten@tdzuiderlicht.com<\/a><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>"}],"case_detail_client_name":"Brightlands","case_detail_insight":"Chemelot Campus in Sittard-Geleen stond voor een grote ambitie: uitgroeien tot mondiaal centrum voor slimme materialen. Maar een sterke internationale positie vraagt meer dan technologische innovatie, onderzoekskracht en stevig business development. Er was behoefte aan een onderscheidende merkpositionering die de ambitie kracht bijzet en het verhaal overtuigend naar buiten brengt.","case_detail_idea":"Het antwoord lag in een onverwachte wending: niet groeien door af te bakenen, maar door te verbinden. Door de kracht van het Limburgse innovatie-ecosysteem (met o.a. Maastricht Health Campus en de Kennis-As) zichtbaar te maken groeide de kans om wereldwijd relevant te worden \u00e9n te blijven. Vanuit die overtuiging ontstond Brightlands: een overkoepelend merk dat vier campussen en talloze initiatieven verenigt in \u00e9\u00e9n verhaal. Het merk balanceert wetenschap en menselijkheid, innovatie en samenwerking. Waar het logo de onderlinge verbondenheid symboliseert, vat de pay-off Tomorrow's life<\/em> samen waar Brightlands voor staat: de wil grenzen te verleggen om oplossingen te vinden voor de wereld van morgen.","case_detail_result":"Wat begon als een merk voor \u00e9\u00e9n campus, groeide uit tot de vlag van een provincie. Vandaag de dag is Brightlands een internationaal erkend ecosysteem van kennis, innovatie en ondernemerschap, met vier campussen en duizenden onderzoekers, studenten en bedrijven. Het merk maakt de Limburgse kenniseconomie zichtbaar, versterkt de samenwerking met Vlaanderen en Nordrhein-Westfalen en positioneert Zuid-Nederland als broedplaats voor duurzame vooruitgang.","case_hero_layout":"layout-12","case_hero_images":[{"media_type":"video","image":2461,"video":"vimeo","youtube":"","vimeo":"1131745482?badge=0&autopause=0&player_id=0&app_id=58479","autoplay":"yes"},{"media_type":"image","image":2135,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2150,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"video","image":2145,"video":"vimeo","youtube":"","vimeo":"1132147965?badge=0&autopause=0&player_id=0&app_id=58479","autoplay":"yes"}],"case_quote":"Brightlands groeit stevig als merk, maar dat is niet alles. Het drijft ondernemers, studenten, wetenschappers en bestuurders elke dag om \u2018all the way\u2019 te gaan voor duurzaamheid en gezondheid.","case_quote_author":"Maurice Olivers","case_quote_job_title":"Manager Communicatie & Branding, Brightlands","case_key_figures":[{"label":"betrokken studenten","value":"15.975"},{"label":"innovatieve banen","value":"16.125"},{"label":"aangesloten bedrijven","value":"575"}],"case_awards":null,"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"\nTD Zuiderlicht | Brightlands: merkpositionering en visuele identiteit<\/title>\n<meta name=\"description\" content=\"Wat begon als merk voor \u00e9\u00e9n campus, groeide uit tot vlag van Limburg. 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