{"id":1099,"date":"2025-10-22T19:13:21","date_gmt":"2025-10-22T19:13:21","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/?post_type=td_case&#038;p=1099"},"modified":"2025-11-12T09:47:53","modified_gmt":"2025-11-12T08:47:53","slug":"obsessed-with-details","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/obsessed-with-details\/","title":{"rendered":"Obsessed with details"},"featured_media":1137,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[40,36],"service":[47,49,54,55],"class_list":["post-1099","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-industry","sector-retail-trade","service-branding","service-communication","service-strategy","service-technology"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2095,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2102,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2097,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":1135,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5056,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5107,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5252,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5253,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5254,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--intro","intro":"<div class=\"container\" style=\"margin-bottom: 100px;\">\r\n<div class=\"row\">\r\n<div class=\"col-md-6\"><span style=\"font-size: 2.5rem; margin-bottom: 10px;\">\r\nCredits<\/span>\r\n<ul>\r\n \t<li style=\"font-size: 21px;\">Fotografie: Hugo Thomassen<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"col-md-6\"><span style=\"font-size: 2.5rem; margin-bottom: 10px;\">\r\nWant to know more?<\/span>\r\n<p style=\"font-size: 21px;\"><strong>Ruud Temmink<\/strong>\r\n<a href=\"mailto:ruud@tdzuiderlicht.com\">ruud@tdzuiderlicht.com<\/a><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>"}],"case_detail_client_name":"FORMANI","case_detail_insight":"Als designmerk met wortels in Zuid-Limburg bouwde FORMANI een stevige reputatie op. Samenwerkingen met klinkende namen als Piet Boon plaatsten het merk internationaal op de kaart bij architecten en interieurontwerpers. Wat begon als een vraag over een digitale catalogus met verbeterde functionaliteit groeide al snel uit tot een strategische herori\u00ebntatie, met als doel het merk nog krachtiger te positioneren, de markt te vergroten en internationaal gerenommeerde designers aan te trekken.","case_detail_idea":"Een deep-dive in het bedrijf, haar klanten en merkdealers maakte duidelijk dat de essentie van FORMANI ligt in een compromisloos streven naar perfectie. Die ontdekking vormde de basis voor de pay-off <em>Obsessed with details<\/em>, een belofte die voelbaar is in elk ontwerp, elke foto en elk woord. Tegelijk verschoof de focus van ontwerpers als uithangbord naar FORMANI als autoriteit. Dat gaf het merk meer scherpte \u00e9n diepte. De onderscheidende, high-end uitstraling sluit perfect aan bij de kwaliteit en precisie van de producten. Van een catalogus die leest als een 'brandbijbel' tot een website die professionals ondersteunt en verleidende dozen voor finishes en productsamples. Puur. Krachtig. Overtuigend.","case_detail_result":"De vernieuwde positionering gaf FORMANI een herkenbare en zelfverzekerde identiteit die verder reikt dan esthetiek. Het merk kreeg een samenhangende stem die vakmanschap en verfijning tastbaar maakt, van merk tot markt en van strategie tot design. Zo ontwikkelden we een krachtig gezicht naar de buitenwereld: bold, designminded en zelfverzekerd. De awardwinnende website en catalogus gaven importeurs en dealers nieuwe vleugels en versterkten de merkbeleving wereldwijd. Tegelijk groeide intern de trots, gedragen door een identiteit die naadloos aansluit bij de mentaliteit van het merk. Perfectie is geen afvinkvakje, maar een houding.","case_hero_layout":"layout-12","case_hero_images":[{"media_type":"image","image":2114,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2074,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2075,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2076,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"De nieuwe catalogus is echt fantastisch! Hij ademt het merk, het concept en de persoonlijke aanpak van het team. Ik ben er helemaal weg van. Dit gaat me enorm helpen om FORMANI in de markt te promoten!","case_quote_author":"Ekaterina Tadich","case_quote_job_title":"Verkoopvertegenwoordiger, FORMANI","case_key_figures":null,"case_awards":[{"image":1628,"amount":1},{"image":1631,"amount":1},{"image":1630,"amount":1},{"image":1627,"amount":1}],"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TD Zuiderlicht | Prijswinnende merkbeleving voor FORMANI<\/title>\n<meta name=\"description\" content=\"Met het oog op architecten ontwikkelden we een nieuwe positionering en een rebranding met uitrol naar tal van online en offline middelen.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" 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