{"id":2359,"date":"2025-10-31T09:05:24","date_gmt":"2025-10-31T09:05:24","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/?post_type=td_case&#038;p=2359"},"modified":"2025-11-10T14:43:21","modified_gmt":"2025-11-10T13:43:21","slug":"wegwijs-in-zekerheid","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/wegwijs-in-zekerheid\/","title":{"rendered":"Wegwijs in zekerheid"},"featured_media":2775,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[33],"service":[47,49,54,55],"class_list":["post-2359","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-finance","service-branding","service-communication","service-strategy","service-technology"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1132466530?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479","autoplay":"yes","full_width":"no","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":4890,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--intro","intro":"<div class=\"container\" style=\"margin-bottom: 100px;\">\r\n<div class=\"row\">\r\n<div class=\"col-md-6\"><span style=\"font-size: 2.5rem; margin-bottom: 10px;\">\r\nWant to know more?<\/span>\r\n<p style=\"font-size: 21px;\"><strong>Carlijn van Selst<\/strong>\r\n<a href=\"mailto:carlijn@tdzuiderlicht.com\">carlijn@tdzuiderlicht.com<\/a><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>"}],"case_detail_client_name":"Loyalis","case_detail_insight":"Sociale zekerheid kan voelen als een doolhof. Loyalis stond al jarenlang bekend als betrouwbare uitvoerder van inkomensverzekeringen, maar wilde m\u00e9\u00e9r betekenen. Uit gesprekken met klanten en collega\u2019s kwam een helder signaal: mensen zoeken geen polis, ze zoeken richting. Ze hebben behoefte aan iemand die naast hen staat, die helpt kiezen, die het ingewikkelde begrijpelijk maakt. Dat inzicht leidde tot een herijkte visie: <em>Een Loyalis-klant verdwaalt nooit meer in de complexe wereld van sociale zekerheid<\/em>. Die belofte vroeg om een nieuwe koers. Van \u2018gewoon\u2019 verzekeraar naar gids, coach en partner in inkomen en zekerheid.","case_detail_idea":"Co-creatie sessies leidden naar het zorgende karakter als nieuwe merkpersoonlijkheid. De gids die kennis koppelt aan compassie. Niet afstandelijk, maar dichtbij. Niet ingewikkeld, maar begrijpelijk. Dat leidde tot de merkbelofte <em>Gids in inkomen &amp; zekerheid<\/em>. Een belofte die voelbaar is gemaakt in toon en vorm: vriendelijk, betrouwbaar, menselijk en toegankelijk. Intern kreeg diezelfde houding handen en voeten: teams kregen meer ruimte om echt te ontzorgen en trots te putten uit het leidende rolmodel <em>Caregiver.<\/em> Middelen en campagnes kregen een nieuwe stijl en taal, en versterken het gevoel van persoonlijke aandacht en zekerheid bij elke stap.","case_detail_result":"Belangrijk was dat de herpositionering geen belofte op papier was, maar een motor voor vernieuwing en trots binnen de organisatie. En dat het merk hiermee sterker is geworden heeft het jaarlijkse onafhankelijke merkonderzoek bewezen. Helder advies voelt vanzelfsprekend, communicatie ademt betrokkenheid. Inzichten leiden tot slimme tools, zoals een campagnegenerator waarmee gepersonaliseerde middelen razendsnel worden gemaakt. Samen bouwen we structureel door aan de nieuwe merkpersoonlijkheid en zorgen we dat die doorwerkt in alles wat Loyalis doet.","case_hero_layout":"layout-2","case_hero_images":[{"media_type":"image","image":2362,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"video","image":"","video":"vimeo","youtube":"","vimeo":"1132151507?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479","autoplay":"yes"},{"media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1132152828?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479","autoplay":"yes"}],"case_quote":"","case_quote_author":"","case_quote_job_title":"","case_key_figures":null,"case_awards":null,"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TD Zuiderlicht | Loyalis: herpositionering, campagnes en middelen<\/title>\n<meta name=\"description\" content=\"Ontdek wel strategisch-creatief werk wij maakten voor Loyalis. 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