{"id":4096,"date":"2025-11-02T13:01:57","date_gmt":"2025-11-02T12:01:57","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/nationale-opera-ballet\/"},"modified":"2025-11-13T10:50:49","modified_gmt":"2025-11-13T09:50:49","slug":"nationale-opera-ballet","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/nationale-opera-ballet\/","title":{"rendered":"Lifts You Higher"},"featured_media":433,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[34],"service":[47,49,54,55],"class_list":["post-4096","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-culture","service-branding","service-communication","service-strategy","service-technology"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1056304346?badge=0&","autoplay":"yes","full_width":"yes","padding":false}],"case_detail_client_name":"Nationale Opera & Ballet","case_detail_insight":"

National Opera & Ballet (NO&B) is een van de toonaangevende culturele instellingen van Nederland \u2013 maar als merk ontbrak het aan samenhang en toegankelijkheid. Drie afzonderlijke entiteiten opereerden onder \u00e9\u00e9n naam, elk met een eigen identiteit. Het resultaat: versnippering, verwarring en beperkt bereik.<\/p>\r\n

De ambitie was helder: \u00e9\u00e9n sterk, toekomstbestendig merk bouwen. Een monolithische identiteit die opera en ballet verenigt onder \u00e9\u00e9n belofte \u2013 toegankelijk, inclusief en emotioneel krachtig, zonder concessies te doen aan de artistieke diepgang.<\/p>","case_detail_idea":"

We hebben de merkbelofte gedefinieerd:
\u201cPart of something greater than yourself.\u201d<\/em><\/p>\r\n

Deze belofte vangt de emotie die zowel opera als ballet oproept \u2013 het gevoel van opgetild worden, geraakt worden en verbonden zijn met iets dat het individuele overstijgt.
Co-creatief ontwikkeld met de drie directeuren van NO&B, werd deze belofte het fundament van het nieuwe merk en bepaalt het hoe NO&B zich intern, publiekelijk en digitaal presenteert.<\/p>\r\n

De identiteit vertaalt beweging en ritme naar design: een omhooggericht woordmerk voor elevatie, \u201cchoreografie door typografie\u201d<\/em> laat tekst vloeien als een performance, en dynamische templates bieden creatieve vrijheid. Motion design en een digitaal-first brandportal brengen de energie van het merk tot leven.<\/p>\r\n

<\/p>","case_detail_result":"

NO&B is getransformeerd van een versnipperd huis van merken naar \u00e9\u00e9n krachtige culturele identiteit. Opera en ballet spreken nu met \u00e9\u00e9n stem \u2013 duidelijk, zelfverzekerd en inclusief.<\/p>\r\n

De impact is tastbaar: hogere merkbekendheid, meer betrokkenheid, jonger publiek en betere digitale prestaties.<\/p>\r\n

Met een eendrachtige interne cultuur en een sterkere reputatie als innovatieve koploper tilt NO&B nu het publiek, de artiesten \u00e9n de organisatie zelf \u2013 naar iets groters.<\/p>\r\n ","case_hero_layout":"layout-11","case_hero_images":[{"media_type":"image","image":430,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":427,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":442,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":426,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":438,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":432,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"\u201cZe spreken de taal van de ziel
\u2013 een gedeelde taal van emotie.
Deze collectieve beleving is wat de nieuwe identiteit uitdrukt.\u201d","case_quote_author":"Kate Harriman","case_quote_job_title":"Head of Marketing, Nationale Opera & Ballet","case_key_figures":null,"case_awards":[{"image":2946,"amount":1},{"image":2945,"amount":1},{"image":2944,"amount":1},{"image":2949,"amount":1}],"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"\nLifts You Higher - Total Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifts You Higher - Total Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/nationale-opera-ballet\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/totaldesign1963\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T09:50:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.acc.td.tdrn.dev\/app\/uploads\/2025\/09\/09_NOB_Agenda_2.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@totaldesign1963\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/nationale-opera-ballet\\\/\",\"url\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/nationale-opera-ballet\\\/\",\"name\":\"Lifts You Higher - 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