{"id":4223,"date":"2025-10-20T12:28:11","date_gmt":"2025-10-20T10:28:11","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/you-have-a-part-to-play\/"},"modified":"2025-11-13T10:36:01","modified_gmt":"2025-11-13T09:36:01","slug":"you-have-a-part-to-play","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/you-have-a-part-to-play\/","title":{"rendered":"Je bent nodig"},"featured_media":4225,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[35],"service":[49,54],"class_list":["post-4223","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-education","service-communication","service-strategy"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"719082373","autoplay":"no","full_width":"no","padding":false}],"case_detail_client_name":"Radboud","case_detail_insight":"Hoe inspireer je een generatie die is opgegroeid in een consumptiemaatschappij om anders te denken? Radboud wilde jongeren bewust maken van hun eigen impact op de planeet \u2013 niet door schuldgevoel, maar door hun gevoel van zingeving aan te spreken. De uitdaging: massaconsumptie transformeren naar massabewustzijn.","case_detail_idea":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:0f485c7a-8e18-42f8-ba9b-ef716bf77a68-57\" data-testid=\"conversation-turn-44\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"34e0c027-131f-45c6-9ea3-9cb4ff50f9bb\" data-message-model-slug=\"gpt-5-mini\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\r\n<p data-start=\"0\" data-end=\"368\" data-is-last-node=\"\" data-is-only-node=\"\">We cre\u00eberden Radboud Impact Day \u2013 \u00e9\u00e9n krachtige dag, \u00e9\u00e9n krachtige boodschap. Net voor Black Friday lanceerde Radboud een \u00e9\u00e9n minuut durende film, waarin jongeren werden opgeroepen hun invloed te gebruiken voor echte verandering. Ondersteund door docenten, studenten en influencers, kwam de campagne in \u00e9\u00e9n gerichte, krachtige golf tot leven via high-impact media.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\r\n<div class=\"mt-3 w-full empty:hidden\">\r\n<div class=\"text-center\"><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>","case_detail_result":"In \u00e9\u00e9n dag behaalde Radboud vijf keer zoveel aandacht als een traditionele campagne. 39 miljoen impressies. Coverage in het landelijke nieuws, talkshows en op social media. 15 minuten in de schijnwerpers op Radio 1. E\u00e9n zin die alles samenbracht: boodschap, publiek \u00e9n impact.","case_hero_layout":"layout-1","case_hero_images":[{"media_type":"video","image":"","video":"vimeo","youtube":"","vimeo":"719096334?h=3401e1ddd0","autoplay":"yes"},{"media_type":"image","image":"","video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"\u201cDurf, grootse idee\u00ebn en kippenvel werden omgezet in echte, pragmatische concepten met impact. Dat is wat samenwerking met TD oplevert. Zo\u2019n energie cre\u00eber je niet alleen. Iedere meeting is een hoogtepunt van de week.\u201d","case_quote_author":"Pim van Zanen ","case_quote_job_title":"Division Director Marketing & Communication, Radboud University","case_key_figures":null,"case_awards":null,"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Je bent nodig - Total Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Je bent nodig - Total Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/you-have-a-part-to-play\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/totaldesign1963\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T09:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.acc.td.tdrn.dev\/app\/uploads\/2025\/10\/Influencer-worden-low-res-1024x568.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@totaldesign1963\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/you-have-a-part-to-play\\\/\",\"url\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/you-have-a-part-to-play\\\/\",\"name\":\"Je bent nodig - 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