{"id":4241,"date":"2025-10-14T08:18:29","date_gmt":"2025-10-14T06:18:29","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/schiphol-copy\/"},"modified":"2025-11-13T10:36:31","modified_gmt":"2025-11-13T09:36:31","slug":"schiphol-copy","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/schiphol-copy\/","title":{"rendered":"Hoe wij de wereldstandaard voor luchthavens bepaalden"},"featured_media":4242,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[38],"service":[47,49,54],"class_list":["post-4241","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-government","service-branding","service-communication","service-strategy"],"acf":{"blocks":null,"case_detail_client_name":"Schiphol","case_detail_insight":"Begin jaren zestig was de bewegwijzering op luchthavens chaotisch. Borden waren moeilijk leesbaar, pictogrammen druk en reizigers hadden moeite hun weg te vinden. Voor een internationale hub als Schiphol was duidelijkheid niet alleen handig; het was essentieel.\r\n\r\n&nbsp;","case_detail_idea":"TD ontwikkelde een radicaal nieuw systeem: grote borden boven hoofdhoogte, geplaatst in de looprichting voor maximale zichtbaarheid. Geel voor hoofdroutes, groen voor secundaire informatie. Geen pictogrammen, alleen strakke, functionele typografie: Akzidenz Grotesk, perfect leesbaar van afstand. Een eenvoudig maar baanbrekend idee.\r\n\r\n&nbsp;\r\n\r\n&nbsp;","case_detail_result":"<p data-start=\"0\" data-end=\"297\">De bewegwijzering van Schiphol werd iconisch en een voorbeeld voor luchthavens wereldwijd. Functioneel, helder en tijdloos. Decennia later is het systeem ge\u00fcpdatet met pictogrammen en het Frutiger-lettertype, maar het principe blijft hetzelfde: mensen begeleiden door duidelijkheid en eenvoud.<\/p>\r\n<p data-start=\"299\" data-end=\"401\" data-is-last-node=\"\" data-is-only-node=\"\">Een standaard die door TD werd gezet \u2013 en die nog steeds bepaalt hoe de wereld zich beweegt.<\/p>\r\n&nbsp;","case_hero_layout":"layout-12","case_hero_images":[{"media_type":"image","image":460,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":461,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":462,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":463,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":466,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":467,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":468,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":470,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"\u201cDe bewegwijzering van Schiphol door TD laat zien hoe helderheid blijft bestaan \u2013 design als functie, niet als versiering.\u201d","case_quote_author":"","case_quote_job_title":"","case_key_figures":null,"case_awards":null,"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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