{"id":4255,"date":"2025-10-14T08:29:48","date_gmt":"2025-10-14T06:29:48","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/building-a-community-in-a-world-of-borderless-hematology\/"},"modified":"2025-11-06T14:40:59","modified_gmt":"2025-11-06T13:40:59","slug":"building-a-community-in-a-world-of-borderless-hematology","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/building-a-community-in-a-world-of-borderless-hematology\/","title":{"rendered":"Een gemeenschap opbouwen in een wereld van grenzeloze hematologie"},"featured_media":4256,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[84],"service":[47,49,54,55],"class_list":["post-4255","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-healthcare-2","service-branding","service-communication","service-strategy","service-technology"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1102134158","autoplay":"no","full_width":"yes","padding":false}],"case_detail_client_name":"European Hematology Association","case_detail_insight":"EHA wilde zich ontwikkelen van een wetenschappelijke autoriteit naar een verbonden, toegankelijke community die hematologieprofessionals over landen en disciplines heen samenbrengt. De bestaande identiteit en digitale aanwezigheid weerspiegelden die ambitie echter niet meer.","case_detail_idea":"We cre\u00eberden <em>Borderless Hematology<\/em> \u2013 een positionerings- en designconcept dat openheid, samenwerking en gedeeld doel symboliseert. Een gedurfde nieuwe identiteit, digitaal platform en eventbranding-systeem brachten het idee tot leven op alle touchpoints.","case_detail_result":"Een eenduidig, flexibel merk dat EHA\u2019s inclusieve missie uitdraagt. Sterkere betrokkenheid van de community, een consistente ervaring op digitale en fysieke kanalen, en een identiteit die de wereldwijde verbondenheid binnen de hematologie echt weerspiegelt.","case_hero_layout":"layout-8","case_hero_images":[{"media_type":"image","image":594,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":600,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":596,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":604,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"","case_quote_author":"","case_quote_job_title":"","case_key_figures":null,"case_awards":null,"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Een gemeenschap opbouwen in een wereld van grenzeloze hematologie - 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