{"id":4393,"date":"2025-11-02T12:28:36","date_gmt":"2025-11-02T11:28:36","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/make-hema-echt-hema-again\/"},"modified":"2025-11-13T10:34:22","modified_gmt":"2025-11-13T09:34:22","slug":"make-hema-echt-hema-again","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/make-hema-echt-hema-again\/","title":{"rendered":"Maak HEMA <br>weer \u00e9cht HEMA"},"featured_media":2988,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[85],"service":[47],"class_list":["post-4393","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-retail","service-branding"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"736444046?h=b35d207a3d","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2966,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2970,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2974,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2982,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false}],"case_detail_client_name":"HEMA","case_detail_insight":"<p data-start=\"0\" data-end=\"335\">HEMA, een van de meest iconische merken van Nederland, was haar helderheid, charme en relevantie kwijtgeraakt. De identiteit voelde versnipperd, de herkenbaarheid nam af en de financi\u00eble prestaties verzwakten. De uitdaging: het merk vernieuwen zonder de essentie te verliezen \u2013 eenvoud, betaalbaarheid en alledaags Nederlands design.<\/p>\r\n<p data-start=\"337\" data-end=\"586\" data-is-last-node=\"\" data-is-only-node=\"\">Ooit een symbool van Hollandse eenvoud en charme, moest HEMA opnieuw een emotionele verbinding aangaan met het dagelijks leven van mensen. Het doel: HEMA weer \u00e9cht HEMA maken \u2013 helder, zelfverzekerd en relevant in een snel veranderende retailwereld.<\/p>","case_detail_idea":"<p data-start=\"0\" data-end=\"210\">We brachten HEMA terug naar haar essentie: Bijzondere Eenvoud. Door het product weer centraal te stellen in elke uiting, voelt HEMA opnieuw vertrouwd \u00e9n vernieuwend \u2013 gedurfd, modern en vol levensvreugde.<\/p>\r\n<p data-start=\"212\" data-end=\"502\">De nieuwe identiteit viert het alledaagse leven met eenvoud en optimisme: strakke lay-outs geven de producten de hoofdrol, een frissere en inclusievere kleurenpalet straalt positiviteit uit, en de typografie combineert helderheid met karakter. De fotografie voelt echt, menselijk en warm.<\/p>\r\n<p data-start=\"504\" data-end=\"816\" data-is-last-node=\"\" data-is-only-node=\"\">HEMA\u2019s kenmerkende rood fungeert nu als zuiver merkanker \u2013 alleen gebruikt in het logo \u2013 waardoor het merk direct herkenbaar is, op elk kanaal. Achter de schermen werd de digitale ervaring volledig herbouwd op Salesforce Commerce Cloud, wat zorgt voor een snellere, slimmere en persoonlijkere HEMA voor iedereen.<\/p>","case_detail_result":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:0f485c7a-8e18-42f8-ba9b-ef716bf77a68-76\" data-testid=\"conversation-turn-82\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"14de6f08-01de-4de4-bea7-e90c7cd17562\" data-message-model-slug=\"gpt-5\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\r\n<p data-start=\"0\" data-end=\"212\">HEMA werd weer Echt HEMA \u2013 en herwon haar emotionele connectie en alledaagse relevantie.<br data-start=\"92\" data-end=\"95\" \/>Het merk staat nu op nummer 2 in merkkracht en werd uitgeroepen tot Meest Sympathieke Retailmerk van Nederland.<\/p>\r\n<p data-start=\"214\" data-end=\"383\">De prestaties stegen op alle fronten:<br data-start=\"251\" data-end=\"254\" \/>+20% hogere webshopconversie<br data-start=\"282\" data-end=\"285\" \/>+25% hogere orderwaarde<br data-start=\"308\" data-end=\"311\" \/>+41% meer omzet uit mobiele betalingen<br data-start=\"349\" data-end=\"352\" \/>+714% meer campagne-inkomsten<\/p>\r\n<p data-start=\"385\" data-end=\"510\">Het Meer HEMA-loyaliteitsprogramma groeide uit tot een van de grootste van Nederland, met miljoenen actieve gebruikers.<\/p>\r\n<p data-start=\"512\" data-end=\"662\" data-is-last-node=\"\" data-is-only-node=\"\">Met helderheid, eenvoud en consistentie heeft HEMA herwonnen wat haar altijd bijzonder maakte \u2013 en iedereen eraan herinnerd waarom we van HEMA houden.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\r\n<div class=\"mt-3 w-full empty:hidden\">\r\n<div class=\"text-center\"><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>","case_hero_layout":"layout-12","case_hero_images":[{"media_type":"image","image":2971,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2961,"video":"vimeo","youtube":"","vimeo":"736444046?h=b35d207a3d","autoplay":"yes"},{"media_type":"image","image":2968,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2963,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":"","video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"\u201cIn de afgelopen eeuw hebben we een sterke basis gelegd voor een \u00e9cht Nederlands merk. Samen met TD hebben we een visuele identiteit gecre\u00eberd die HEMA weer helemaal HEMA maakt.\u201d","case_quote_author":"Bart Kleijzen","case_quote_job_title":"Merkstrateeg HEMA","case_key_figures":null,"case_awards":[{"image":793,"amount":1},{"image":2959,"amount":1},{"image":2958,"amount":1}],"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maak HEMA weer \u00e9cht HEMA - Total Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maak HEMA weer \u00e9cht HEMA - Total Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/make-hema-echt-hema-again\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/totaldesign1963\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T09:34:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.acc.td.tdrn.dev\/app\/uploads\/2025\/10\/IDA22_HEMA_Print-V2-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@totaldesign1963\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/make-hema-echt-hema-again\\\/\",\"url\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/make-hema-echt-hema-again\\\/\",\"name\":\"Maak HEMA weer \u00e9cht HEMA - 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