{"id":4403,"date":"2025-11-02T12:00:57","date_gmt":"2025-11-02T11:00:57","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/discover-what-you-can-do\/"},"modified":"2025-11-13T10:35:04","modified_gmt":"2025-11-13T09:35:04","slug":"discover-what-you-can-do","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/discover-what-you-can-do\/","title":{"rendered":"Ontdek wat je allemaal kan"},"featured_media":2989,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[38],"service":[49],"class_list":["post-4403","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-government","service-communication"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1001504372?h=45f4346ed8","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1001506849?h=3109d9a590","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":3679,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":3680,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false}],"case_detail_client_name":"Vereniging Openbare Bibliotheken","case_detail_insight":"<p data-start=\"0\" data-end=\"464\">Met meer dan 1.300 locaties is de Bibliotheek het grootste A-merk van Nederland \u2013 iedereen kent het, maar twee derde komt er zelden. Het beeld is verouderd: lenen en lezen van boeken. De realiteit is veel breder. Bibliotheken vervullen een essenti\u00eble maatschappelijke rol \u2013 fysieke en digitale plekken waar mensen leren, elkaar ontmoeten en groeien. Ze bieden een breed scala aan cursussen, workshops en activiteiten die ieders kennis en vaardigheden versterken.<\/p>\r\n<p data-start=\"466\" data-end=\"620\" data-is-last-node=\"\" data-is-only-node=\"\">De uitdaging: deze nieuwe rol zichtbaar en relevant maken voor iedereen \u2013 jong \u00e9n oud \u2013 en het aantal actieve gebruikers verdubbelen van 4 naar 8 miljoen.<\/p>","case_detail_idea":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:0f485c7a-8e18-42f8-ba9b-ef716bf77a68-79\" data-testid=\"conversation-turn-88\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"26588fb0-0aaf-4e11-950f-f92f672bc766\" data-message-model-slug=\"gpt-5\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\r\n<p data-start=\"0\" data-end=\"363\">Samen met bibliotheken door het hele land ontwikkelden we een nieuwe merkbelofte: \u201cDe Bibliotheek brengt je verder.\u201d<br data-start=\"120\" data-end=\"123\" \/>Die belofte drukt de energie, het doel en het geloof in het potentieel van mensen uit. Het campagnethema \u2013 <em>Ontdek wat je allemaal kan\u00a0<\/em>\u2013 laat zien hoe de Bibliotheek mensen helpt nieuwe vaardigheden en zelfvertrouwen te ontwikkelen.<\/p>\r\n<p data-start=\"365\" data-end=\"577\">We deden onderzoek onder niet-gebruikers om te begrijpen hoe we hen konden activeren en motiveren, en ontwikkelden vervolgens een nationaal communicatieconcept dat draait om versterking en toegankelijkheid.<\/p>\r\n<p data-start=\"579\" data-end=\"847\" data-is-last-node=\"\" data-is-only-node=\"\">Een multichannelcampagne \u2013 op tv, radio, buitenreclame en online \u2013 nodigde iedereen uit om te ontdekken hoeveel meer de Bibliotheek te bieden heeft.<br data-start=\"727\" data-end=\"730\" \/>Een campagnetoolkit stelde alle lokale bibliotheken in staat om consistent mee te doen onder \u00e9\u00e9n gedeelde identiteit.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\r\n<div class=\"mt-3 w-full empty:hidden\">\r\n<div class=\"text-center\"><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\r\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>","case_detail_result":"<ul>\r\n \t<li>De meerjarige campagne inspireerde miljoenen mensen om de Bibliotheek te (her)ontdekken.<\/li>\r\n \t<li>De eerste golf bereikte 6,7 miljoen mensen en zorgde voor 160.000 bezoeken aan bibliotheek.nl.<\/li>\r\n \t<li>Meer dan 80% van de bibliotheken deed mee aan de campagne en zag een 49% dagelijkse stijging in online bezoekers.<\/li>\r\n \t<li>Bijna 16.000 mensen zochten online naar een bibliotheek in de buurt.<\/li>\r\n<\/ul>\r\n<p data-start=\"378\" data-end=\"629\" data-is-last-node=\"\" data-is-only-node=\"\">De campagne versterkte de emotionele binding en het bewustzijn van de bredere rol van de Bibliotheek in de samenleving. De Bibliotheek heeft haar plek als motor voor persoonlijke groei heroverd, en helpt Nederland ontdekken wat het allemaal kan doen.<\/p>","case_hero_layout":"layout-2","case_hero_images":[{"media_type":"image","image":975,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2987,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":2986,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"\u201cWe wilden het imago van de bibliotheek verschuiven van boeken naar betekenis \u2013 van een plek om te lenen naar een plek om te leren.\u201d","case_quote_author":"Milo van der Meij ","case_quote_job_title":"Hoofd Communicatie TD","case_key_figures":null,"case_awards":null,"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ontdek wat je allemaal kan - 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