{"id":5227,"date":"2025-11-11T13:40:19","date_gmt":"2025-11-11T12:40:19","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/language-enables-participation\/"},"modified":"2025-11-12T17:08:29","modified_gmt":"2025-11-12T16:08:29","slug":"language-enables-participation","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/language-enables-participation\/","title":{"rendered":"Taal maakt meedoen mogelijk"},"featured_media":5229,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[35,38,84],"service":[47,49],"class_list":["post-5227","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-education","sector-government","sector-healthcare-2","service-branding","service-communication"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"584577385?badge=0","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5165,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5166,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5167,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5168,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5169,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5178,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5170,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5173,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5174,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5175,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5176,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5171,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false}],"case_detail_client_name":"Stichting Lezen en Schrijven ","case_detail_insight":"E\u00e9n op de vijf Europese volwassenen heeft moeite met lezen en schrijven. Zij worden dagelijks geconfronteerd met obstakels die deelname aan de moderne samenleving bemoeilijken, met sociale en economische uitsluiting als gevolg. Dat is moreel \u00e9n economisch onaanvaardbaar.\r\nStichting Lezen en Schrijven zet zich in om laaggeletterdheid te voorkomen en te verminderen, in Nederland en daarbuiten. Maar de organisatie worstelde met een verouderde identiteit die onvoldoende aansloot bij haar missie: taal toegankelijk maken voor iedereen.\r\nDe uitdaging voor TD: cre\u00eber een heldere, warme en inclusieve merkidentiteit die de stichting herkenbaar maakt voor een breed publiek en haar maatschappelijke impact versterkt.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;","case_detail_idea":"Toegankelijkheid stond in elke fase centraal, van kleurcontrast tot typografie, van toon tot beeldgebruik. TD ontwierp een eigentijdse, toegankelijke visuele identiteit die empathie en duidelijkheid uitstraalt. De nieuwe branding verbindt menselijkheid met eenvoud: leesbare lettertypen, contrastrijke kleuren en herkenbare illustraties maken complexe thema\u2019s begrijpelijk voor iedereen. Daarnaast ontwikkelde we een flexibel merksysteem met praktische tools, templates en richtlijnen. Zo kunnen medewerkers, gemeenten en partners snel, consequent en inclusief communiceren, online, in print en in campagnevorm.\r\n\r\n&nbsp;\r\n\r\n<strong>\u00a0<\/strong>\r\n\r\n<strong>\u00a0<\/strong>\r\n\r\n<strong>\u00a0<\/strong>\r\n\r\n<strong>\u00a0<\/strong>\r\n\r\n<strong>\u00a0<\/strong>\r\n\r\n&nbsp;","case_detail_result":"De nieuwe identiteit heeft Stichting Lezen en Schrijven geholpen haar missie krachtiger uit te dragen. Sinds de introductie is de merkbekendheid met 5% en de themabekendheid met 8% gestegen (2019\u20132022). De huisstijl verhoogt de effici\u00ebntie intern en vergroot de herkenbaarheid extern, van gemeentelijke samenwerkingen tot nationale campagnes als <em>Ik wil leren<\/em> en de <em>Week van Lezen en Schrijven<\/em>.\r\nDe stichting spreekt nu met \u00e9\u00e9n toegankelijke, menselijke stem en maakt de weg vrij voor een samenleving waarin iedereen kan meedoen.","case_hero_layout":"layout-12","case_hero_images":[{"media_type":"video","image":"","video":"vimeo","youtube":"","vimeo":"1135763753?share=copy&fl=sv&fe=ci","autoplay":"yes"},{"media_type":"image","image":5177,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":5173,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":5169,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"\u201cEen sterke en voorbeeldige branding, die actief mensen met taalachterstand benadert en daarmee een relevante bijdrage levert aan de samenleving.\u201d","case_quote_author":"Jury rapport","case_quote_job_title":"German Design Award","case_key_figures":null,"case_awards":[{"image":5181,"amount":1},{"image":5182,"amount":1},{"image":5183,"amount":1},{"image":5184,"amount":1},{"image":5185,"amount":1}],"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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