{"id":5301,"date":"2025-11-10T10:33:30","date_gmt":"2025-11-10T09:33:30","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/case\/epilepsy-disrupts-lives\/"},"modified":"2025-11-13T13:41:18","modified_gmt":"2025-11-13T12:41:18","slug":"epilepsy-disrupts-lives","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/epilepsy-disrupts-lives\/","title":{"rendered":"Epilepsie verstoort levens"},"featured_media":5299,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[84],"service":[47,49,55],"class_list":["post-5301","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-healthcare-2","service-branding","service-communication","service-technology"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1136458905?badge=0","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5295,"video":"vimeo","youtube":"","vimeo":"574787985?h=7ec27ad7ea","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5286,"video":"vimeo","youtube":"","vimeo":"574787985?h=7ec27ad7ea","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5282,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5284,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5292,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"video","image":5292,"video":"vimeo","youtube":"","vimeo":"570694206?h=1f3f461bd1","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5296,"video":"vimeo","youtube":"","vimeo":"570694206?h=1f3f461bd1","autoplay":"yes","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5290,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":5288,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"video","image":5288,"video":"vimeo","youtube":"","vimeo":"574787985?h=7ec27ad7ea","autoplay":"yes","full_width":"yes","padding":false}],"case_detail_client_name":"EpilepsieNL","case_detail_insight":"In Nederland leven ongeveer 200.000 mensen met epilepsie en elk jaar krijgen zo\u2019n 11.000 nieuw-gediagnosticeerden ermee te maken. Koninklijk Epilepsiefonds en Epilepsie Vereniging Nederland wilden hun krachten bundelen en verdergaan als \u00e9\u00e9n organisatie onder de naam EpilepsieNL, om onderzoek, voorlichting en ontmoeting te versterken.\r\nDe uitdaging: hoe voer je deze fusie visueel en strategisch door naar een sterk, herkenbaar merk dat de urgentie van epilepsie overbrengt, zonder in clich\u00e9s te vervallen en tegelijk de doelgroep, zorgprofessionals en het brede publiek effectief aanspreekt?\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;","case_detail_idea":"TD gaf vorm aan de nieuwe identiteit rond \u00e9\u00e9n krachtige metafoor: verstoring. Bij een epileptische aanval wordt het leven abrupt verstoord; tijd lijkt stil te staan terwijl de wereld doorgaat. Dit vertaalt zich in een \u2018stretch-effect\u2019 in het beeldmerk en de visuele stijl: beweging en dislocatie maken de kernboodschap voelbaar. En alledaagse situaties worden getoond om de onvoorspelbaarheid van epilepsie te illustreren.De identiteit gebruikt paars, direct refererend aan de internationale Purple Day. De kleur en geur hebben tevens een directe, wetenschappelijk onderbouwde relatie met rust, herstel en neurologische stabiliteit, precies de thema\u2019s die centraal staan bij EpilepsieNL Daarmee sluit het niet alleen symbolisch, maar ook fysiologisch aan bij de doelgroep. Naast de identiteit ontwierpen we een vernieuwde website, communicatiestrategie, social branding en campagneformats, allemaal gericht op maximale impact en bereik.\r\n\r\n&nbsp;","case_detail_result":"De rebranding gaf EpilepsieNL een krachtige visuele en strategische start. De nieuwe identiteit werd bekroond met een bronzen award bij de International Design Awards. Het merk is klaar voor de toekomst: \u00e9\u00e9n duidelijk platform voor mensen met epilepsie, hun naasten, professionals en donateurs. Dankzij de nieuwe identiteit en communicatiestrategie groeit de zichtbaarheid, versterkt de gemeenschap zich en neemt het draagvlak voor onderzoek toe. EpilepsieNL spreekt nu met \u00e9\u00e9n herkenbare stem, helder, impactvol en verbindend.\r\n\r\n&nbsp;","case_hero_layout":"layout-12","case_hero_images":[{"media_type":"video","image":"","video":"vimeo","youtube":"","vimeo":"570694206?h=1f3f461bd1","autoplay":"yes"},{"media_type":"image","image":5293,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"image","image":5291,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"574788062?h=d91e67e75f","autoplay":"yes"}],"case_quote":"\u201cIk ben heel blij met onze nieuwe inspirerende huisstijl en overzichtelijke website. TD heeft de vertaling van de aandoening enorm pakkend weergegeven in de vormgeving en zet al haar disciplines in om samen met ons te werken aan meer fondsen voor een beter leven voor mensen met epilepsie.\u201d","case_quote_author":"Joost Wijnhoud","case_quote_job_title":"Directeur EpilepsieNL","case_key_figures":null,"case_awards":[{"image":5297,"amount":1},{"image":5298,"amount":1}],"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Epilepsie verstoort levens - Total Design<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Epilepsie verstoort levens - Total Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/epilepsy-disrupts-lives\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/totaldesign1963\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T12:41:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.acc.td.tdrn.dev\/app\/uploads\/2025\/11\/EpilepsieNL_1600x900-1b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@totaldesign1963\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/epilepsy-disrupts-lives\\\/\",\"url\":\"https:\\\/\\\/www.acc.td.tdrn.dev\\\/nl\\\/case\\\/epilepsy-disrupts-lives\\\/\",\"name\":\"Epilepsie verstoort levens - 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