{"id":743,"date":"2025-10-14T10:07:17","date_gmt":"2025-10-14T10:07:17","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/?post_type=td_case&p=743"},"modified":"2025-11-10T16:05:23","modified_gmt":"2025-11-10T15:05:23","slug":"met-de-stroom-mee-groeien","status":"publish","type":"td_case","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/case\/met-de-stroom-mee-groeien\/","title":{"rendered":"Met de stroom mee groeien"},"featured_media":2782,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false},"sector":[34,35],"service":[47,49],"class_list":["post-743","td_case","type-td_case","status-publish","has-post-thumbnail","hentry","sector-culture","sector-education","service-branding","service-communication"],"acf":{"blocks":[{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2790,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2785,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2794,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--media","title":"","media_type":"image","image":2791,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"yes","padding":false},{"acf_fc_layout":"block--intro","intro":"
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\r\nWant to know more?<\/span>\r\n\r\n \t

Carlijn van Selst<\/strong>carlijn@tdzuiderlicht.com<\/a><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>"}],"case_detail_client_name":"Museum De Bastei","case_detail_insight":"De rivier de Waal vormt het natuurlijke middelpunt van Museum De Bastei: ze verbindt mens, stad en natuur. In zes jaar tijd kwam het museum in een stroomversnelling van groei en professionalisering, maar de visuele identiteit hield dat tempo niet bij. Wat ooit passend was bij een beginnend museum, voelde inmiddels te beperkt voor de plek die De Bastei nu inneemt. De uitdaging was om een merk te cre\u00ebren dat die ontwikkeling weerspiegelt: volwassener, eigentijdser en een stevigere plek innemend binnen het culturele veld van Nijmegen.","case_detail_idea":"We vonden het wiel niet opnieuw uit, maar maakten zichtbaar wat onder de oppervlakte bewoog. Een ritme van drie, dat tot in de kern met het museum verweven bleek te zijn. Van gebouw tot thematieken. Die drie-eenheid werd het fundament van de visuele identiteit, en is voelbaar in het hele merk. De nieuwe identiteit markeert een verschuiving van uitleggen naar raken. Van informatie naar betekenis. Zo kreeg het museum een merk met eigen ritme, dat verleden, heden en toekomst moeiteloos met elkaar verbindt.","case_detail_result":"Het nieuwe merk bracht beweging. In het team, de toon en de manier waarop Museum De Bastei zich laat zien. De identiteit landde in campagnes en tentoonstellingen. Het resultaat is herkenbaar, eigentijds, en vol energie. Het is een levend systeem dat net zo vloeibaar meebeweegt als de Waal zelf. Dit helpt het museum om steviger te landen in het culturele speelveld. Zelfverzekerd, professioneel en met een eigen stem. Op basis van duidelijke richtlijnen met voldoende creatieve ruimte, bouwen we samen met Museum De Bastei verder aan een merk dat raakt, verbindt en blijft stromen.","case_hero_layout":"layout-2","case_hero_images":[{"media_type":"image","image":4794,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},{"media_type":"video","image":2788,"video":"vimeo","youtube":"","vimeo":"1133053249?badge=0&autopause=0&player_id=0&loop=0&app_id=58479","autoplay":"yes"},{"media_type":"image","image":4781,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"}],"case_quote":"Zuiderlicht hield onze grote ambities scherp in de gaten. Fantastisch om te zien hoe zij direct tot de kern kwamen en onze identiteit zo helder en overtuigend konden visualiseren. Zij hebben ons \u00e9cht geholpen die gewenste extra stap te zetten naar een professioneel, wervend en inspirerend museum.","case_quote_author":"Emma van den Hoogen","case_quote_job_title":"Marketing Co\u00f6rdinator, Museum De Bastei","case_key_figures":null,"case_awards":null,"media_type":false,"image":null,"video":"youtube","youtube":"","vimeo":"","autoplay":"no"},"yoast_head":"\nTD Zuiderlicht | Visuele identiteit voor Museum De Bastei Nijmegen<\/title>\n<meta name=\"description\" content=\"De identiteit landde in campagnes en tentoonstellingen. 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