{"id":3744,"date":"2025-11-05T18:48:32","date_gmt":"2025-11-05T17:48:32","guid":{"rendered":"https:\/\/www.acc.td.tdrn.dev\/?post_type=td_news&#038;p=3744"},"modified":"2025-11-10T16:12:23","modified_gmt":"2025-11-10T15:12:23","slug":"red-dot-award-voor-landingspage-puch-braces","status":"publish","type":"td_news","link":"https:\/\/www.acc.td.tdrn.dev\/nl\/nieuws\/red-dot-award-voor-landingspage-puch-braces\/","title":{"rendered":"Red Dot Award voor landingpage Push Braces"},"featured_media":3754,"template":"","news-type":[43],"class_list":["post-3744","td_news","type-td_news","status-publish","has-post-thumbnail","hentry","news-type-news"],"acf":{"blocks":[{"acf_fc_layout":"block--intro","intro":"Yes, onze prijzenkast is weer verder aangevuld! Dit keer met een Red Dot Award: Brand &amp; Communication Design. In de categorie Website Design wisten we de 30-koppige jury van experts te overtuigen met de landingpage die we maakten voor Push braces van Nea International. Hij scoorde o.a. goed op creativiteit, designkwaliteit, innovativiteit en impact.\r\n\r\n&nbsp;"},{"acf_fc_layout":"block--media","title":"","media_type":"video","image":null,"video":"vimeo","youtube":"","vimeo":"1116793362?","autoplay":"yes","full_width":"no","padding":false},{"acf_fc_layout":"block--content","title":"","description":"<h4>Vertaling van bewegingsvrijheid<\/h4>\r\nDe merkbelofte van Push braces is bewegingsvrijheid: kunnen bewegen zonder pijn en restricties. Dit door innovatieve braces te ontwikkelen en produceren, die behulpzaam zijn bij tal van gewrichtsblessures en (chronische) aandoeningen. Inmiddels werken we alweer enkele jaren samen met Push braces aan al hun merkuitingen. Van beurswanden en brochures tot verpakkingen en de art direction van fotoshoots.\r\n<h4>Rijke, digitale ervaring<\/h4>\r\nBij de lancering van een nieuw product zetten we regelmatig een bijzondere onepager in als spil van de communicatie. Zo ook voor de Push\u00ae med Foot Brace FP, een nieuwe aanpak voor de behandeling van fasciitis plantaris. Deze onepager rijgt alle informatie over dit product visueel aan elkaar tot \u00e9\u00e9n samenhangend en overtuigend verhaal, dat niet alleen het product maar ook het merk versterkt. Informatieve productvisuals worden afgewisseld met lifestylebeelden die het terugkrijgen van bewegingsvrijheid direct voelbaar maken. Een van de highlights is een 360-gradenvideo, die we verrijkten tot interactieve infographic. Samen zorgt dit alles voor een naadloze merkbeleving die twee doelgroepen tegelijk bedient: voorschrijvers \u00e9n eindgebruikers.\r\n\r\n<a href=\"https:\/\/www.push.eu\/fp\/en\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.push.eu\/fp\/en\/\"><strong>Bekijk de awardwinnende landingpage<\/strong><\/a>","alignment":"start","background_color":"default"},{"acf_fc_layout":"block--quote","quote":"Met dit onepager-concept van Zuiderlicht lanceren we ons nieuwe product optimaal \u00e9n cre\u00ebren we een naadloze Push Braces merkbeleving die zowel voorschrijvers als eindgebruikers aanspreekt.","quote_author":"Robin Hooghiemstra","quote_job_title":"Marketing Manager, Nea International","background_color":"default"},{"acf_fc_layout":"block--media","title":"<br><br>","media_type":"image","image":3752,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"no","padding":false},{"acf_fc_layout":"block--gallery","images":[{"image":""}]},{"acf_fc_layout":"block--media","title":"<br><br>","media_type":"image","image":3756,"video":"youtube","youtube":"","vimeo":"","autoplay":"no","full_width":"no","padding":false},{"acf_fc_layout":"block--content","title":"","description":"<h4>Ook Red Dot Awards voor Total Design<\/h4>\r\nOok onze Amsterdamse collega's van Total Design vielen in de prijzen. Zij wonnen twee awards met hun rebranding voor Nationale Opera &amp; Ballet. Ge\u00efnspireerd door de merkbelofte <em>Part of something greater than yourself<\/em>\u00a0ontwikkelden zij een vloeiend ontwerpsysteem, ge\u00efnspireerd op beweging, ritme en compositie. Een knipoog naar een gechoreografeerde voorstelling, en de transcendente ervaring van opera en ballet. De strategische herpositionering brengt daarmee een ode aan het artistieke erfgoed, terwijl het tegelijkertijd de toekomstambities van Nationale Opera &amp; Ballet ondersteunt. 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